Month: June 2022

Making your restaurant stand out isn’t always easy. There’s plenty of competition, and even if you do everything right, there are no guarantees for success. However, we’ve got three easy ways to give your restaurant a competitive edge in the market. Focus on these helpful tips, and your business may gain a significant boost over the rest of the crowd.

Filling the Market Gap

A common problem many aspiring restauranteurs fall into is trying to create something that’s already available. There’s a big difference between opening an authentic Southern barbeque restaurant in Texas and opening an authentic Southern barbeque restaurant in Wisconsin.

Looking for gaps in the market may give your business an edge by providing a service or food that isn’t readily available elsewhere. However, it’s also essential to know your area. Sit-down family restaurants are wonderful but don’t do as well in areas where the primary source of foot traffic is office workers on their lunch breaks.

Utilize Technology for Convenience

One easy way to give your restaurant a competitive edge is by using technology to entice customers to keep coming back. Rewards point programs offering discounts or prizes for your customers are an excellent way to attract returning customers. Email newsletters that send out a nice birthday coupon are a great way to make your diners feel appreciated and welcome.

Many restaurants use digital restaurant menu tablets, which allow guests to order additional food from their table or customize drinks from the bar. This technological investment offers a lot of potential upselling at your establishment.

Consistency and Service

The greatest thing a restaurant can do for its customers is provide a quality product and good service. Marketing, technology, and word of mouth are invaluable tools for giving your restaurant an advantage. However, at the end of the day, quality food handled by dedicated professionals is what your guests are going to remember.

Putting the time, care, and focus into your menu and your staff will genuinely help your restaurant go above and beyond the competition.

Do you want to keep your restaurant at the forefront of technology? Digital menus are growing in popularity. These tablets offer general ease and accessibility to your guests, but many worry about the price. The truth is, digital menus are actually more cost-effective than paper, and today, we’re going to explain why this is an investment worth making.

Initial Costs

Yes, if you’re looking to incorporate digital menu tablets into your restaurant, you need to make an initial investment. This process involves purchasing the tablets, installing the software, and possibly hiring graphic designers to import your menu.

However, once these starting costs are behind you, digital menus bring opportunities for profit within a few months or even weeks.

Easy Upgrades

The number one way digital menus are more cost-effective than paper is in the ability to update them at little to no cost. With paper menus, any changes or upgrades to the menu requires printing new menus. Weekly specials, differences between breakfast and lunch menus, wine lists, and seasonal items will require more printing and design work. These ongoing expenses add up much faster than making adjustments to your digital menu.

Opportunities To Upsell

Digital tablet menus offer a hands-on experience for your guests that they may not have with physical menus. Instead of handing the menu back to their server after placing their order, your guests may browse the drink selections while they wait for their food. Allowing your guests to place extra orders, drinks, or desserts without waiting on their server increases sales.

After investing in digital menus, you save money in the long run and start earning additional funds on top of that. If you want to learn more about bringing digital tablet menus to your restaurant, the experts and specialists at eMenu International have everything you need to begin.