Why Restaurants Need To Improve Their Wine Lists

Why Restaurants Need To Improve Their Wine Lists

It’s always a good idea to have an available wine list in your restaurant. Many people enjoy a nice glass of wine with dinner, and your selection should complement your entrees.

One of the biggest mistakes a restaurant can make is letting their wine selection grow stagnant. Markets and audiences are always changing, and it’s just as important to upgrade your wine selection as it is your menu. Here are some of the big reasons restaurants need to improve their wine lists and how doing so can help keep their business afloat.

Different Markets

Different age groups seek very different experiences at restaurants. While older customers may know that they prefer a sweeter white wine or a dryer red, younger crowds look for more adventurous options. Upgrading your menu to include some bolder wine pairings for your dishes may help your restaurant stand out with millennial diners.

Unique Experiences

Many restaurants work with larger distributing companies and end up with a selection of wine on par with what you’d find at a major grocery store chain. Your restaurant should provide diners with a unique experience, and that’s why it’s vital for restaurants to improve their wine lists.

The farm-to-table strategy applies just as well with local wineries as it does with fresh produce. Instead of keeping your pantry stocked with large names shipped from across the country, consider working with local winemakers and distributors to offer something other places may not have.

Perfect Pairings

One of the most notable advantages of improving your wine list is that it allows you to discover ways to pair newer wine selections with items on your menu. If you know how the flavor of your food pairs with the unique wine options on your list, you can use that as a tool to upsell to your customers. Creating individual recommendations that customers won’t be able to find elsewhere is a great way to ensure that you sell food and beverages together.

If you’re interested in creating a unique wine list or want to explore new technological restaurant options like iPad wine menus, eMenu International is here for you. Browse our helpful articles for improving your restaurant, and contact us with any questions about upgrading your restaurant menus.

5 Ideas To Promote Your Most Popular Dishes

5 Ideas To Promote Your Most Popular Dishes

When you run a restaurant, you likely have a signature dish or a dish that’s popular with folks. When people find something special on your menu, it’s a good idea to home in on that and do what you can to promote the item to other customers. No one dish is going to be for everybody, but here are five ideas for ways to promote your most popular dishes to your customers.

1. Staff Recommendations

One of the most straightforward ways to promote a dish is to train your staff to recommend it to guests who may be indecisive. Explain why it’s good or how it’s a special dish for your restaurant. Many people will consider a legitimate recommendation from an informed staff member.

2. Weekly Specials

Using special days to create sales is a great way to boost certain items. Offering items at a discounted price or having a Buy One Get One deal one day a week is a great way to sell more of that dish.

3. Menu Photos

Having photographs of every item on your menu often makes them look clunky, cluttered, and difficult to read. Even with digital menus, it’s a good idea to use photos sparingly. However, the creative use of images to highlight your premium dishes calls attention to them in a way you may not get with only text.

4. Social Media Promotions

If you’re in the restaurant industry, promoting your most popular dishes on social media is always a good idea. You can post photos of the dish on your own page or encourage guests to share images with a clever hashtag. No matter what strategy you use, social media is an ideal way to show people the quality of your food.

5. Restaurant Decor

Another straightforward approach for recommending and promoting your most popular dishes is through restaurant decor. When guests enter your restaurant, they may see signs or photos of dishes on your menu. One of the greatest things you can hope for is a guest to walk in, see your signature dish and say, “Oh, that looks good.”

If you want to learn more about increasing sales and using helpful tools, like restaurant iPad menus, eMenu International has the information and help you need. Contact us today for more details.