No matter what type of restaurant you run, customer service is vital. You want to know how to keep your regular customers happy and turn your newcomers into returning guests. In order to make this happen, consider implementing these six ways to enhance the customer experience at your restaurant.
1. Create a Welcoming Atmosphere
You want a memorable atmosphere from the moment your customers enter the restaurant. From the art on the walls to the music coming through the speakers, take the time to create a dining experience that matches your restaurant. If you run a romantic Italian restaurant, use mood lighting and slow Italian music. If you run a more fast-casual establishment, ensure the space feels accessible and trendy.
2. Retain Friendly, Knowledgeable Staff
Taking care of your staff is essential to providing an enjoyable experience. Most of the time, the server is the only employee interaction your guests will have. Create a restaurant environment that makes your employees feel appreciated so they can pass that positive energy onto the guests.
3. Offer Customer Rewards Programs
Consider creating an online rewards program that accumulates points the more your guests come into your restaurant. A free appetizer on every tenth visit or a complimentary dessert on their birthday makes your guests feel appreciated and gives them an incentive to return.
4. Provide Customization Options
Guests at restaurants love to have some control over their dining experience. Many restaurants utilize digital table menus that are ideal for letting customers place orders for signature cocktails or appetizer samplers. Consider offering customizable drink flights to your guests if your bar has multiple beer varieties.
5. Choose Comfortable Seating
A great way to enhance the customer experience at your restaurant is by offering comfortable seating. Many restaurants opt for cost-effective chairs that customers find impersonal and uncomfortable. You want seating that suits families gathering for dinner or co-workers swinging by for a relaxing lunch.
6. Update Your Menu
Having occasional specials to gauge customer interest is always a positive sign, but guests may notice when you make changes to the menu. Consider phasing more unpopular items off the menu and give the impression that your eatery values customer feedback.