Using a digital tablet menu does give a restaurant a competitive edge, here are 3 reasons why:
1. First, the fact that most people are visual gives restaurants an edge because the more a customer sees the more they order. It’s hard for most people to resist what looks so deliciously visually appealing. Desert alone has seen huge success on the digital restaurant tablet menu. A great picture or video of a desert has a table ordering it. One restaurant in NYC has a video of a piece of chocolate cake with ice cream and cheesecake topped off with active sparklers. The visual display has increased revenues for a food item the restaurant never counted on doing this. When a customer sees menu items on the digital menu tablet they order more.
2. Second, menu changes and updates can be made constantly. It’s as easy as posting a pic or video on social media, a task even older customers can do. With a digital restaurant tablet menu and a box of sparklers on hand, that festive cake video can be changed out daily to a brownie, flan, fruit pastry, eclair, or whatever dessert is on hand. Being able to not only show every menu item but add new menu items and daily specials without a trip to the printers gives a restaurant a competitive edge, not to mention the time and money saved on printing.
3. Third, a digital restaurant tablet menu creates excitement at a table, associating your restaurant with fun-forward technology, which has customers sharing menu items with friends on social media. The QR codes for sharing what is about to be eaten are an appealing feature to tech-savvy Millennials. A generation that eats out 2-3 times a week, with a US population of 72 million and holding the highest population sect worldwide. Most people have a minimum of 100 social media contacts, one share introduces a restaurant to numerous new customers. The digital tablet menu is advantageous for attracting new customers and gives a restaurant additional marketing.
A restaurant has a competitive edge when using a digital restaurant tablet menu, customers order more, menu items can be changed as often as needed, and marketing increases. Show a customer your menu digitally and watch your popularity and revenues grow!
