When it comes to wine we already know it’s about quality and preferred flavor for a customer. The ability for a wine lover to conveniently stop by a restaurant or bar especially on the way home for a glass of wine they favor stimulates coming back regularly. Wine drinker’s want to appease their pallet, they associate what they like and what’s available with restaurants and bars they already visited.
What is a wine type? You already know! It’s the labeling signs you see when walking through a wine store or section, Cabernet Sauvignon, Malbec, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc …… Not to be confused with wine style red, white, rose, sparkling, dessert….. So what is the benefit in having two or more wine types?
You might think I have a Pinot Noir why should I look for another one that taste almost the same? Having another option to present to a customer lets them know you are paying attention, you know what they like, you know who they are and that makes a customer feel special and important. When we feel we remember, this puts your restaurant front and center when a customers is thinking “where should I go for a glass of wine?”.
One more reason to have another wine type choice it to keep customers interested. It’s great to have a wine that we love but eventually we will want a change. Wine drinkers stick with their preferred style but are willing to try a new flavor. The third time you see a customer introduce another type choice right from your iPad wine list, ready to pour a taste, this keeps a wine pallet excited and pleased. A digital wine menu keeps busy staff organized and customers occupied when time is of the essence.
Catering to customer’s offering multiple wine types keeps customer’s happy, satisfied and coming back regularly, making a successful business.